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The Happy Togs | the Pricing Monster!

the Pricing Monster!

What is custom photography? 
Custom photography is a plethora of things wrapped up into one phrase.  To keep things simple, let’s talk about it this way. 10 years ago, the client walks into a mall studio portrait place, picked a backdrop, and sat in a typical pose… SMILE. SNAP!  Typically 10 minutes of set up and snapping, than select your image, order and go!
In today’s photographic society, and client demand for amazingly gorgeous custom images of their precious memories… things are much more complex than simply walking into a retail mall studio…  but we are here to help. In a friendly, non-competitive, and hopefully HELPFUL way.
“How can I help my clients understand my pricing?”

“I feel bad charging $300 for my session, it seems like a lot of money! “

“My client doesn’t understand why I charge the amount I do, for my session… they said I was too expensive.”

Share this article with them… link it on your site if you wish.  I believe that education is key… for both photographer & client.



Present time & custom photography… as a client, you choose a photographer based on their style (do you want posed, relaxed, in your home, etc).  Discuss a setting, a theme for your image (toddler, baby milestone, family, etc)… head to your session, have your photographer pose you in a plethora of settings… moving around your location and positioning you in the most flattering & artistic way given.  After your session, you than wait for your photographer to gently edit each and every image; creating a piece of art work, with your family as the center piece.

Now… take into thought everything else that goes into custom photography.  The equipment cost of the said photographer (who is a self employed, not by a giant retail studio).  The artistic vision of your photography (this IS art).  The reputation of the photographer, experience, and education.  The time put into each and every single edit from your session… there is so much more.   You are NOT paying for your 60 minute session, you ARE paying for all of the hours before your session and all of the hours AFTER your session.  Here is a better break down…


*Add in other per session costs for the photographer such as: gas to and from location, childcare for their babes, paying for parking, etc… 


Now let’s add in legit business costs, for that session alone.  

Because, again, photography is a job and as any small business professionals, we run our business as just that.  A LEGIT BUSINESS.


Want to really make yourself sick? Here is a break down: 
Photographer charges $75 for session… they are making $.84 CENTS per hour
Photographer charges $150 for session… they are making around $7 per hour

See where I am going with this?
The session and the time shooting your images are NOT the only time spent by your photographer… that session time is only a fraction of the work put into giving our clients the unforgettable images we capture. _dsc1762-tj

Next time someone scoffs at a photographer for his/her pricing… share this article with them… and remember… these ARE JOBS too… many of whom work for supporting their family, sole or main income. Food on the table for their babes… rent or mortgage, children in school, etc.  We would not ask you to give a product, time or service for free… so please respect ours as well.  With all our love… PHOTOGRAPHERS WORLDWIDE! 


PHOTOGRAPHERS… Wanna learn how to price yourself? 
Grab this link >>> THE PRICING MONSTER <<< and snag our super cheap Pricing Formulation Spreadsheet… it’s worth it!