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The Happy Togs | Tag Archives: happy photographers

Referring clients to your competition… why?!

Did that thought just make you jump out of your skin, with worry & anxiety?

It used to make my skin crawl… and honestly, I would book myself out beyond availability just to not have to say “no” to a client and, GASP, have them go to my competition.

Then I stopped and asked myself WHY? 
Why am I worried about my competition… and instead of fearing them, why don’t I get to know them and their work.  After that initial though played into my mind… another thought entered my brain.

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Why NOT refer?

If a potential client asks for a style or vision that I do not offer or am not comfortable with…. or my overflow clients …. why NOT refer the out to professionals that I trust?  Instead of booking myself out of capacity, or making a “waiting list”… why not refer to other professionals that I trust & admire?

In my early stages of business, this thought never entered my brain.  I wanted to greedily gobble up every bit of client that I could, and build build build.  I was not thinking clearly, obviously….

THE REALITY… I have a new, & positive, frame of mind.
And I’m proud to share my photographic friends to ANY client.

Why???

1) I care about my clients… truly.   If I am unable to work with a client,  I want them to STILL GET AN AMAZING SESSION and gorgeous images to cherish for lifetime.  Therefore, I want them to go to a reputable, talented, and experience photographic artist.  Plain & simple.

2) My competition… isn’t my competition. Of course we vie for the same clients, same industry and same money, to put food on our tables an clothes on our backs… however, I firmly believe there are “enough fish in the sea”.  Honestly, if a client prefers another photographers style and work to mine… that is not a client I want.  I want people to book me for ME.

Not only can I learn & grow from the other professionals in my area… but I can also gain some truly talented, loving & amazing friends… that are there for me in my BUSINESS LIFE and also my personal life.   We form one big team of photographers… on the same page of our business and how we run our companies.

If I have learned one thing from this HAPPY TOGS experience… it is…  friends are so much more enjoyable than competition.  My life is happier with these amazing photographic friends in it…. and my business is thriving with MY OWN STYLE thanks to then.  We refer to each other if we are booked, or if a client contacts for a style that we don’t offer.

It’s a beautiful thing… that helps us all grow as business women, and human beings <3

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Don't be a Rude-Tog this fall…

Remember the song when you were young,
“This land is my land, this land is your land, this land was made for you and me”…

Let’s all keep that in mind this busy fall season.

I think we all can agree, THERE ARE A LOT OF PHOTOGRAPHERS out there… our industry has BOOMED tremendously over the past few years.  And with a boom like this, it means one thing…  THINGS GET TIGHT, and can get heated.

The #1 issue I hear photographers complain about during a busy fall season, LOCATIONS.  You know, the prime ones that all the “locals” like to shoot at?  Where we all like to take our clients for a unique natural backdrop, and ESPECIALLY during the busy fall season of family portraits and holiday cards in the making.

Let’s keep things in check, and lemme say a few simple things, reminders we’ll call them, for the Happy Togs out there….

  1. Public land is just that… PUBLIC, So anyone can use it… any person, any photographer, ANY ONE.  Be polite, you do NOT own this land, and have no right push or bully any other photographer off of it.
  2. Be respectful of each other.   If you are shooting in a shared location, keep your eyes open for other photographers. Do NOT place your clients in their line of shooting.  I remember a local photographer telling me that she was shooting at her favorite “barn location”, and had her clients placed and posed, ready to shoot.  As she pulled the camera to her face to take the shot, another photographer walked into her frame (behind her posed clients), and seated her own clients right in place.  NOT COOL, R.U.D.E.   Keep your eyes open, and pay attention to your surroundings
  3. Don’t be a big mouth… and by this, I mean don’t be a giant distraction during shooting.  I think we all giggle, make insane noises to get attention of little ones, and act a plain ole’ fool during our family sessions… HOWEVER, keep in mind of the others around you, trying to achieve the same shots.  If you are making a ruckus loud enough for the entire park to hear, you are going to spoil the good times for other families.

Now be a HAPPY TOG… choose friendship vs. competition… and keep this fall busy season FUN, CHEERY, AND POLITE!
Maybe…. just maybe… you will even meet a new tog-friend when out shooting at that primo location.. YES!

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